The differences lie in the scope and focus. But rest assured, there isn't a worldwide internet-based conspiracy to confuse you. On the surface, content marketing calendars and editorial calendars might sound like two different ways to say the same thing. While these elements make up the core of a marketing calendar, you can customize yours to include any other details your team needs to keep organized. It may seem minimal, but it can be an effective collaboration tool if you use it right. Personally, I use notes to make sure my team knows what I've been working on between energy drinks and whether anything has changed in the meantime. Notes can be as simple as reminders to review punctuation or as complex as major changes to the entire process. This might seem like a small element, but it's essential for those pesky little details that may pertain to one project and not the rest.
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Make sure your team has access to these resources and confirm links work across the board, especially if any documents are password-protected. Include a link to each ongoing project's important documents to save time and make information more accessible.
![free daily schedule template for sales free daily schedule template for sales](https://www.docspile.com/wp-content/uploads/2015/03/weekly-schedule-tempalte-2646.png)
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Are you tracking a social media campaign throughout the month? Great! Link those drafts and live posts so everyone can judge your work. Outline milestones and checkpoints for that crystal clear view of where the project is within the pipeline. Dates should include more than just each project's start and end (though obviously, without these, your projects would get lost in limbo). It wouldn't be much of a calendar if it didn't include dates. Then, outline details like project ownership, themes, marketing channels, KPIs, and promotional plans. This way, your team has access to a clear reference point for what each entry in the calendar represents. Start with the basics: the name or title of each project and each task. Make sure yours contains the following details. magnets, I think? I'm no compass manufacturer, but you get the picture-all the right components need to be there, or it'll just spin you around in circles. What should a marketing calendar include?įor a compass to work, it needs. With a marketing calendar, your team can outline marketing initiatives for better visibility and organization, keeping deadlines, links, themes, and notes defined for the entire organization to share. Marketing efforts can then become reactive, responding to immediate needs or changes rather than proactively driving long-term strategy. More often than not, different teams may end up working on the same projects simultaneously, resulting in overlapping content, confusing promotions, and tedious "fix it" time that could be better utilized elsewhere. Without a marketing calendar, it would be difficult for your team to create campaigns that maintain a consistent brand message, meet deadlines, and accurately allocate resources to each project.
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Now everyone is confused, projects are overdue, and Steve is oddly quiet. Your team is trying to stay organized and on-task, but relying on six-month-old emails, scheduled reminders, and Steve's "impressive" memory is only making things worse. Picture this: you're at the helm of a marketing team, juggling approximately 28 campaigns and respective deadlines, trying to create valuable, brand-consistent content for all of them.